Broadcast Radio Is Now Available Through DSPs
Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.
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Viant Direct Access
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Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
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The DSP-To-CTV Pipeline; Getting A 360-Degree View
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.