Vevo

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?

Over the past year, music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its growing inventory supply, including Yahoo DSP, FreeWheel, Magnite, Index Exchange and Nexxen.

Now that ad-supported streaming models are becoming more profitable, Vevo’s Rob Christensen predicts that social video will be the next big frontier to cross – or, more specifically, where “social and television converge.”

Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.

In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.

Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.

Vevo, a joint venture co-owned by Universal Music Group and Sony Music Entertainment, is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.

Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making it easier for viewers to discover new content and for advertisers to provide content recommendations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft has new job listings for software engineers to develop a line of “low-cost PCs powered through advertising and subscriptions,” reports Windows Latest. It’s one of many recent cases where Microsoft Advertising supports another business line, […]

Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryon Schafer, SVP of research at Vevo. Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mo’ Problems Google and Facebook are expected to become ensnared in a host of private antitrust lawsuits stemming from the government cases against the tech giants. The New York Times reports that more than 10 suits echoing the federal and state cases have already […]

As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution – […]

Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the […]

Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it entirely). That was a core theme at The Economist’s Big Rethink conference in New York City Thursday, where marketers gathered for a day of discussion at the Time Warner Center. […]

General Electric is about to make its first foray into over-the-top devices and connected TVs, said Alexa Christon, the company’s global head of media innovation. Through a deal with music and entertainment platform Vevo, GE will serve as a paid distributor of an original and curated video bundle to connected devices such as Samsung, Roku, […]

While both programmatic buying and online video are in vogue, the best way for these two to come together—in the opinions of both publishers and brands—is through private marketplace buys. Programmatic video ad platform BrightRoll has seen 50% of the top 50 publishers engage in private marketplace deals, said company founder and CEO Tod Sacerdoti […]

It’s been more than a year since video music platform Vevo opened its private marketplace with Adap.tv. While the talks with brand advertisers about using programmatic direct are beyond the experimental stage, ad sales automation is still evolving, said Jonathan Carson, Vevo’s chief revenue officer. Carson joined Vevo in September after serving as CEO of […]

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music Group along with Abu Dhabi Media, is working with digital video sales platform Adap.tv on setting up the private exchange. In part, […]