Verizon Media

Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that […]

Verizon Media – formerly Oath – said Tuesday it has increased the amount of native Microsoft inventory it can sell to include Xbox and Outlook, and other exclusive placements. Verizon declined to say exactly how much native inventory Microsoft lets it sell. Buyers can access the inventory via iOS or by using Oath Ad Platforms’ […]