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»unified pricing

With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
by Sarah Sluis // February 7th, 2020 //
»
Google’s New Sell-Side Chief Jason Bigler Plans To Open The Black Box

Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that Google Ad Manager isn’t going to be a black box anymore. Bigler will prioritize sharing more information with publishers about the Google Ad Manager team’s decision-making process. “With every change we make, we are providing... Continue reading »
by Sarah Sluis // July 11th, 2019 //
»
Publishers Lash Out Against Google Over 'Unified Pricing' Changes

Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson... Continue reading »
by Sarah Sluis // April 18th, 2019 //
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