Ready To Stick With Google; Banking On High Earners
Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright.
ARCHIVE FOR:
Ulta Beauty
-
-
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Tagged in:- Amazon DSP
- Brandtech Group
- Conversion APIs
- featured
- Google Ads Data Manager
- Google Tag Manager
- Jae Oh
- Jellyfish
- Jyoti Vaidee
- Lenovo
- measurement and attribution
- Meta
- Meta Signals Gateway
- Michael Nicolosi
- Salesforce
- server to server
- Snowflake
- social media api
- social media marketing
- Tealium EventStream
- The Home Depot
- the trade desk
- third-party cookie deprecation
- tracking pixel
- Ulta Beauty
- Yahoo DSP
-
OPINION: Data-Driven ThinkingAI In Q4: What Worked, What Didn’t And What’s Next
Not every retailer has a solid handle on emerging AI tech. While some thrived, others stumbled – sometimes spectacularly. Here are some lessons to learn from Q4 campaigns.
-
DoubleVerify Sails Through Q3
During a quarter when many companies are playing Pin the Blame on the Macroenvironment, DoubleVerify’s Q3 revenue rose 28% to $144 million YOY.