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»UberMedia

Location Data Company Gimbal Snaps Up UberMedia’s Managed Media Biz

Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet. On Monday, mobile analytics company UberMedia sold its managed media business to location data platform Gimbal, marking the latter’s second acquisition of a media services unit in less than a year. Gimbal acquired Drawbridge’s managed... Continue reading »
by Allison Schiff // January 8th, 2019 //
»
Former Initiative Exec Michael Hayes Sheds Light On UberMedia’s Mobile Ad Play

Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a new venture: mobile advertising. Gross’ mobile ad firm, UberMedia, started as a developer of free utility apps in 2010 before transitioning into mobile advertising last year because it needed a... Continue reading »
by Judith Aquino // January 20th, 2014 //
»
 

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