Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
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Criteo’s Q1 Was A Mixed Bag, But It’s Bullish On Retargeting Now That Google Is Keeping Cookies
Despite a 3% uptick in Q1 revenue to $451 million, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail media client and tepid guidance.
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How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process
Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising.
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Kristi Argyilan, The ‘Godmother’ Of Retail Media, Is Uber’s New Global Head Of Ads
After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business.
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Comic: Every Time A Bell Rings, An RMN Gets Its Wings
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
This week, we take a dive into the Uber Eats advertising business, which drove from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year.
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Uber Declares Its Destination-Based Targeting Is ‘Contextual’
Uber formally organized a new segment of the business called Uber Advertising on Wednesday. Uber also introduced a new ad offering called “journey ads” that allow brands to target Uber riders based on their destination.
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