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»Tumi

Twitter Shutting Off Third-Party Data: This Isn't Ad Buyers' First Rodeo

Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The... Continue reading »
by Allison Schiff // August 8th, 2019 //
»
Hulu Tries TV-Style Negotiation; Old Brands Can't Burn Cash Like A DTC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual... Continue reading »
by AdExchanger // June 12th, 2019 //
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Samsonite’s Amazon Strategy In Four Words: “Play Chess, Not Checkers”

Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand side... Continue reading »
by Allison Schiff // December 18th, 2018 //
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The Complete Guide To CDPs

"The Complete Guide to CDPs" is presented by mParticle. "The Complete Guide To CDPs" is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest... Continue reading »
by Kelly Liyakasa // April 5th, 2018 //
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Why Data-Driven Retailers Are Learning To Love Direct Mail

As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts. The luggage manufacturer and retailer Tumi last year started working with PebblePost, a startup that connects website cookies to home addresses to automate retargeting via direct mail, and found 96% of the sales driven by... Continue reading »
by James Hercher // August 24th, 2017 //
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