How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
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OPINION: Daily News RoundupFor SSPs, What’s In A Name?; A Pillar Of The Community
SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.
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There Are No Sellers, Only Resellers; BlueSky’s Blue Ocean (For Marine Biologists)
TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.
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PODCAST: The Big StoryWhen The Trade Desk Dips, Ad Tech Drops
The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.
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The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.