TripleLift

Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, telling them apart becomes increasingly challenging. Nativo and TripleLift are two such native ad companies that both offer programmatic capabilities. Here’s a snapshot look at how they differ. For […]

Native advertising technology startup TripleLift has raised a $4 million Series A round led by True Ventures. The investment, made three months ago, has gone toward building out the company’s RTB-based native ad exchange. New York-based TripleLift’s CEO, Eric Berry, said the money has supported hires in engineering, sales and business development. In addition to […]