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»thinkpanmure

ThinkPanmure: Now Entering Phase II of Media Recession

Bill Morrison, Senior Analyst at ThinkPanmure and one of the few Wall Street analysts with an understanding of ad exchanges, stated in his industry report released today that advertising is entering Phase II of a media recession. Morrison explains his thinking: "First, marketers reduce spot market activity and eliminate quarterly budget flushes. Then, marketers begin... Continue reading »
by AdExchanger // September 15th, 2008 //
»
 

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