The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.
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How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business
The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.
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- brand safety
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- Hannah Buitekant
- IAB Tech Lab
- instream video
- keyword blocklists
- Linda Villani
- Mail Metro Media
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- seller-defined audiences
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- The Daily Mail
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Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Roughly 65% of the Daily Mail’s programmatic ad inventory, for instance, is currently cookieless, so it has been busy testing cookieless ID solutions to support its programmatic ad business. One of these solutions is Lexicon, provided by supply-side platform 33Across.