»Tesco

Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture

Finally. British grocer Tesco's customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored "strategic options," will transfer many of its employees and data assets to Tesco's US-based joint venture partner Kroger. Under the transaction, "dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a... Continue reading »

by Kelly Liyakasa // April 27th, 2015 //

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Tesco Eyes Sale Of Dunnhumby, Its (Nearly) $1 Billion Shopper Data Business

Financially troubled British grocer Tesco confirmed rumors it intends to offload its data marketing and analysis division, dunnhumby. In documents released Thursday, Tesco said it has appointed Goldman Sachs as its adviser to explore “strategic options” for the US$756 million business as it embarks on a complete overhaul of its assets. It’s hard to bucket... Continue reading »

by Kelly Liyakasa // January 8th, 2015 //

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CPG Data Specialist Dunnhumby Sees A Future Forging New Currency

Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into... Continue reading »

by Kelly Liyakasa // December 15th, 2014 //

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Confirmed: Tesco's Dunnhumby Buys Retargeter Sociomantic For Retail

Update: Dunnhumby CEO Simon Hay tells AdExchanger the acquisition of retail retargeter Sociomantic Labs and its demand-side platform (DSP) technology came from a realization that "we were a media player without really knowing it at all." "I think we saw the opportunity with everything becoming more programmatic and more of an opportunity to use data... Continue reading »

by Kelly Liyakasa // April 3rd, 2014 //

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Why A Marriage Between Retailers And Demand-Side Platforms Makes Sense

Are brick-and-mortar retail chains setting their sights on demand-side platforms (DSPs)? The rumor that Tesco’s customer insights subsidiary, Dunnhumby, will acquire Sociomantic, a DSP provider, adds fuel to the possibility. And whether or not the rumored acquisition is true, industry experts expect to see more retailers working with DSPs. If the deal occurs, Dunnhumby will... Continue reading »

by Judith Aquino // March 18th, 2014 //

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Dunnhumby Closes In On Sociomantic, Deal Would Create New Media Platform Backed By Powerful Data

Dunnhumby, a data and customer insights company owned by British grocery giant Tesco, is close to acquiring Berlin-based retail retargeter Sociomantic Labs, sources say. Business Insider first reported the rumored deal Thursday and estimated the deal size to be between $175 million to $200 million. Although dunnhumby and Sociomantic have not publicly announced the transaction,... Continue reading »

by Kelly Liyakasa // March 14th, 2014 //

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