‘E’ For ‘Exactly The Same As Always’; Google’s Very Bad Day On Wall Street
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.
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Telemundo
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How Telemundo Retained The Fans They Brought In For The World Cup
How did Telemundo reach so many people outside of its core audience? By marketing the network as a place for authentic soccer fandom, and pushing that narrative everywhere it possibly could, according to Claudia Chagui, EVP of marketing and creative for Telemundo.
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Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It’s also trying to reach more Gen Z by investing more in streaming distribution.
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You Down With DDL?; NBCU Makes It Official With Comscore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]
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Streaming Services Are Doing A Disservice To Hispanic Audiences
Streaming has a Hispanic underrepresentation problem. Hispanic Americans account for nearly 20% of the US population, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season. The representation gap is even wider in streaming TV than it is in broadcast, where Latino actors accounted for 6.3% of all roles.
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How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for […]
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OPINION: On TV & VideoNBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local
Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stations […]