Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)
Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
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Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News
In today’s newsletter: Google paid $445 million in rebates in 2018; publishers across the ideological spectrum blame brand safety for hurting the media biz; and Mark Zuckerberg apologizes to Congressional Republicans for Meta’s content moderation.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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PODCAST: AdExchanger TalksData-Driven Marketing Is State Farm's Best Policy
State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.