The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’s […]
Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon. Reprise and Cadreon made a good […]
Justin Bieber’s bulge. Those are three words you probably didn’t expect to see – but that’s exactly what was trending the most among college-age girls after images were released from the Bieb’s photoshoot for Calvin Klein underwear last week. For brands targeting girls 18-24, the question is at what point they should be all over that bulge, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, […]
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter. Founded in Israel three years ago, Taykey […]
Amit Avner is CEO and Co-Founder of Taykey, an online advertising technology company focused on the social advertising space. Avner, who last spoke to AdExchanger in 2010, recently discussed industry trends and the latest with his company. Click below or scroll for more: Today’s Industry Trends Social And Success Metrics Clients & What Taykey Does […]
