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»tag manager

The Complete Guide To CDPs

"The Complete Guide to CDPs" is presented by mParticle. "The Complete Guide To CDPs" is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest... Continue reading »
by Kelly Liyakasa // April 5th, 2018 //
»
Qubit CEO: A Tag Manager Is Really A First-Party Data Structure

Ex-Googler Graham Cooke believes that just as the data-management platform (DMP) space has evolved and entered a period of consolidation and attracted new cash injections, so too will the tag managers. Prior to founding Qubit in 2010 with Emre Baran, who spent four years in product management on Google AdWords and AdSense, and two other former Googlers,... Continue reading »
by Kelly Liyakasa // March 17th, 2014 //
»

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