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»suntrust

Why SunTrust Bank’s Super Bowl Activation Won’t Feature A Super Bowl Ad

When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could finally start breathing again. At least, when their city hosts the big game on Sunday, they won’t be forced to decide whether to root for the Saints – their hated division rival – or the New... Continue reading »
by Ryan Joe // February 1st, 2019 //
»
How SunTrust Bank’s CMO Uses Data To Start A Movement

Agency execs who grumble about marketing chiefs not understanding technology have likely not met SunTrust Bank's CMO Susan Somersille Johnson. Johnson, who has a B.S. in engineering from Harvard and an MBA from the Wharton School, spent the early '90s at Apple, where she helped develop the PowerBook product and the pricing strategy for Japan.... Continue reading »
by Ryan Joe // June 26th, 2017 //
»

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