• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»suntrust

Why SunTrust Bank’s Super Bowl Activation Won’t Feature A Super Bowl Ad

When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could finally start breathing again. At least, when their city hosts the big game on Sunday, they won’t be forced to decide whether to root for the Saints – their hated division rival – or the New... Continue reading »
by Ryan Joe // February 1st, 2019 //
»
How SunTrust Bank’s CMO Uses Data To Start A Movement

Agency execs who grumble about marketing chiefs not understanding technology have likely not met SunTrust Bank's CMO Susan Somersille Johnson. Johnson, who has a B.S. in engineering from Harvard and an MBA from the Wharton School, spent the early '90s at Apple, where she helped develop the PowerBook product and the pricing strategy for Japan.... Continue reading »
by Ryan Joe // June 26th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking
  • Ampersand Launches Solution To Simplify Advanced TV Buying
  • Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved