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»Standard Media Index

Standard Media Index: ‘Flat Is The New Up’ In Linear TV

Ten years ago, national TV was a steal. Today, marketers are getting priced out by skyrocketing ad rates, even as audiences decline. Despite ratings falling by double-digits across geos and dayparts, TV networks have maintained flat revenues by raising the cost of their inventory, said James Fennessy, CEO at Standard Media Index (SMI), a data... Continue reading »
by Alison Weissbrot // December 19th, 2019 //
»
Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown

While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s brand safety scare. YouTube ad spend declined about 26% YoY in Q2, while ad spend spread across digital video platforms such as Hulu or network-owned video services, in comparison,... Continue reading »
by Kelly Liyakasa // August 24th, 2017 //
»

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