If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play. […]
Sell-side platform PubMatic has dismissed more than 100 employees, AdExchanger has confirmed. The layoffs, affecting 20% of the company’s global staff, follow an 8% reduction in October. The combined cuts have reduced PubMatic’s workforce from 600 to about 450. Additionally the company lost two key leaders on the publisher and demand side: Evan Adlman, VP of publisher […]
Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction. AppNexus has long positioned itself as the platform for ad networks, but it reversed its policy in recent weeks by removing ad networks that don’t provide direct publisher or seller relationships. Shortly […]
