spyware

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.

Apple made an announcement that might have digital advertising ramifications sooner than news about the company’s DSP. Apple’s forthcoming “Lockdown Mode” can protect consumers from illicit activity and unwanted tracking. But it’s designed for a specific group of individuals vulnerable to attacks – plus, it can impact functionality in a way most users won’t tolerate.