• Is Bitly Breaking Its Links To The URL?

    Is Bitly quietly becoming a platform company? The link cruncher rolled out Tuesday the Bitly Certified Partner Program with inaugural partners Percolate, Spredfast, Buffer, Sprinklr, IFTTT, Dynamic Signal and EveryoneSocial. “We’re focused on platform integrations to support owned, earned and paid campaigns with Bitly’s tools and audience data,” said Jennifer Hanser, the company’s newly-hired senior […]