Disney’s New AI Strategy: Make Good After The Sora Mess
Disney got some cash back in its pocket after the OpenAI deal fell apart – but the company still plans to lean into AI.
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Sora
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OPINION: Data-Driven ThinkingThe Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI
We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our creativity.
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Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers
Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue.
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Disco Is So Back; Bippity Boppity Slop!
Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.
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The Things We Carry; Tick Tock, We’re Waiting
Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.
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This AI Startup Is Using LLMs To Autogenerate ‘High Conversion Rate’ Ad Copy
Many AI tools analyze and make decisions based on large amounts of data, or quickly generate creative content. AdCreative.ai, however, wants to do both.