software

TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.

Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]

Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.

Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection issues.

Major acquirers love software-as-a-service companies. Recurring, predictable revenue makes their ears prick up. So, why doesn’t every business, ad tech or otherwise, go down the SaaS route? Because for some it “would be a disaster,” says Tolman Geffs, managing director of BrightTower.

AppLovin is looking at software as its main cash cow. Going forward, the company told investors that plans to prioritize its software platform and focus less on its apps business. Software is now responsible for 40% of AppLovin’s revenue compared with 14% when the company went public in April of last year.

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookings […]

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To my frustration, talking about proprietary vs. open software standards is a really good way to […]