Social creative

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the programmatic startup Spaceback and Nova, the buy-side business connected to Polar. But […]