No Shade, But Does Anyone Still Care About The Privacy Sandbox?
Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.
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Shunto Kobayashi
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PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.