Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants.
Tagged in:
ARCHIVE FOR:
Shop Campaigns
-
-
How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays
AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.
-
How Shopify Learned To Love Advertising
This week, the AdExchanger Commerce Newsletter catches up with Shopify, which, in the past couple of years, quietly became one of the most important players in online advertising, despite rarely being thought of in the category.