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»sell-side

DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »
by Tony Rifilato // December 9th, 2020 //
»
Ad Tech Vendors Face Dwindling Exit Opportunities

For ad tech vendors, chances for exit are still slim and getting slimmer, according to a panel of investors at ad:tech New York at the Javits Center on Thursday. Warren Lee, a partner at venture capital firm Canaan Investors, an early investor in DoubleClick and Tremor Video, put it bluntly: Those who want to succeed... Continue reading »
by Alison Weissbrot // November 4th, 2016 //
»
ADFOX Sees Interest Grow For Programmatic In Russia

The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it's the local players that dominate. Consider Google's recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005... Continue reading »
by Kimberly Maul // June 30th, 2014 //
»
 

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