On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results. Indexed apps will also start showing up among organic search results. The update applies to mobile search only. In somewhat un-Google-like fashion, Google, which normally makes its search algorithm changes […]
Search doesn’t have the sexiest rep – but there’s a reason for that. “The story was very straight for a long time – Google owned search, so what else was there to talk about?” said Mike Yudin, CTO of programmatic search company adMarketplace. “But now we’re seeing the great unbundling of search and I think that’s a […]
Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a new venture: mobile advertising. Gross’ mobile ad firm, UberMedia, started as a developer of free utility apps in 2010 before transitioning into mobile advertising last year because it needed a […]
Recently, GroupM Search made available a new, 8-page white paper titled, “Perception vs. Execution: Examination of Brands’ Local Business Strategies Reveals Gaps to Act On.” The agency says that its “a gap in what national advertisers perceive they’re doing in the local digital space and what they’re actually doing.” GroupM says that local digital spending […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Suman Basetty, Director of Product Management at Efficient Frontier, an online performance marketing company. Sophisticated online marketers want to know how their display and search ad spend are influencing each other, their conversion rates and, most […]
