The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
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IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic to make it easier for marketers to do the sustainable thing.
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To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs
The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consumers see on social. Instagram and […]
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