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»scout

Scout Rewrites Its Programmatic Playbook

The football site Scout attracts avid fans who congregate en masse during the season but spend the offseason elsewhere. That seasonality adds complexity to Scout’s advertising sales business. Scout employs a small sales force on the direct side, focusing on custom integrations and some display. Most advertisers buy direct in-season. It sells the rest of… Continue reading »
by Sarah Sluis // October 25th, 2016 //
»
Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic

Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The new leadership, including Ross Levinsohn as executive chairman and Ramsey McGrory as EVP of programmatic and media partnerships, will help build Scout into a larger content and commerce play with programmatic… Continue reading »
by Zach Rodgers // August 1st, 2014 //
»
 

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