Schibsted

Ad servers’ primary goal is to deliver direct-sold campaigns in full, so a publisher earns all revenue promised by the advertiser. But ad servers are dumb. They can deliver direct-sold campaigns too quickly, leaving an advertiser without active ads toward the end of the month. Or to ensure that direct campaigns deliver in full, they […]

IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent […]