When SAP and Adobe linked arms during last month’s Adobe Summit in Salt Lake City, it was unclear whether the reseller program was more about shared customers or code. But insiders note a third player indirectly involved in what seemed like a two-company partnership: management consulting giant Accenture. Like SAP, Accenture has been making a […]
With Tuesday’s announcement that SAP will resell Adobe Marketing Cloud, packaged with the analytics platform HANA and the ecommerce solution hybris, it’s fair to wonder what SAP’s role in digital marketing will be going forward. Will it, for instance, ever develop its own marketing cloud to compete with Oracle, Salesforce.com or IBM? Brian Walker, chief […]
For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s Marketing Cloud along with SAP’s HANA platform and its hybris Commerce Suite. Read the release. Let’s back up […]
Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like supply chain, finance and HR above media buying and digital marketing. And rather than building a marketing and ad stack from scratch in order to clinch CMO […]
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe Social, Adobe Target, Adobe Media Optimizer, Adobe Campaign and Adobe Experience Manager, “continues to do exceedingly well,” said Adobe CEO Shantanu Narayen during the Q4 earnings call […]
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes near protocol. Global German software giant SAP, which recorded $5.4 billion in revenue last quarter, is no different – the company’s been active on the commerce (Hybris) and advanced analytics […]
On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from all companies gathered today in New York to talk forward moves with hybris’ new parent company, German enterprise giant SAP. “We have, in the past, spent a […]
As the mobile landscape expands, so does the trove of consumer data mobile carriers are sitting on. Enter SAP AG, which is hammering out deals to crunch carriers’ mobile user data and sell it to marketers. AdExchanger talked to Kevin Outcalt, head of Consumer Insight at SAP and Guy Rolfe, global mobile practice leader at Kantar […]
