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»Ryan Storrar

Essence Decreases Its Investment In Third-Party Data

Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by more than half. While the decline has been most prominent in Europe, it began well before GDPR took effect and is totally independent of the regulation, said Ryan Storrar, Essence’s head of media activation in... Continue reading »

by Alison Weissbrot // August 20th, 2018 //
»
 

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