While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it was […]
Rubicon’s CEO Michael Barrett will speak at AdExchanger’s upcoming Industry Preview conference on January 17 – 18, 2018 at the Grand Hyatt New York. Rubicon Project is in the midst of a risky move – one that CEO Michael Barrett thought he could avoid when he joined nine months ago. Because of customer outcry, the company stopped charging […]
Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal, […]
Rubicon Project eliminated its buy-side fees Wednesday. “This ties directly to the commitment I made when I joined the company earlier this year to normalize our pricing and bring a higher level of transparency to everything we do,” CEO Michael Barrett said in a blog post released just prior to Rubicon’s Q3 earnings Thursday. Removing […]
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond its own feed. These properties include desktop placements on parent Microsoft’s properties like MSN and Outlook.com, as well as on third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn […]
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]
Rubicon Project posted another quarter of significant declines as new CEO Michael Barrett attempts to turn around the business. Revenue declined 34% YoY to $46 million in the first quarter. Advertising spend declined 23%, to $191.5 million. Though the revenue slightly beat expectations, the stock slid a few percentage points in after-hours trading. Take rates […]
Rubicon Project founder Frank Addante has stepped down as CEO. Former AdMeld and Millennial Media chief Michael Barrett is Rubicon’s new CEO, effective immediately. Addante will switch to a strategic and advisory role as chairman of Rubicon’s board. Barrett has a history of turning companies around and getting them sold. As CEO of Millennial Media, he took a company […]
Rubicon Project has slashed its senior ranks, and the casualties include longtime president Greg Raifman. Is a sale to private equity next? Raifman and six other executives have been shown the door, according to two 8-Ks filed late Tuesday. Most of the departing executives had joined to build Rubicon’s buy-side business, which it’s now steering […]
If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play. […]
