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»ROI DNA

ROI DNA + Run DSP: Portrait Of A Functional Agency-Network Relationship

Five years into the exchange-buying trend, attention tends to focus on what’s broken in agency/network relationships. Black-box algorithms, opaque margins, impression fraud, and a tendency to overpromise and underdeliver have damaged trust in digital ads and the platforms that traffic them. So the story goes. But for many agencies, these concerns are outweighed by the… Continue reading »

by Zach Rodgers // May 15th, 2013 //
»
 

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