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»Reduce Data

As India's Online Market Matures, RTB And Programmatic Enter The Equation

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India's growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the... Continue reading »
by Kimberly Maul // September 4th, 2013 //
»
Reduce Data Aims To Help Marketers Optimize Across DSPs And Networks

Reduce Data uses advertiser data to optimize campaigns across DSPs and ad networks. For instance, CEO Asif Ali says when a network is buying or retargeting a user who has already clicked or converted, Reduce Data can override the network-specific optimization and deliver a different campaign or creative. Ali says Reduce Data can similarly use... Continue reading »
by Zach Rodgers // March 14th, 2013 //
»
 

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