reddit

Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channels […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Team Work Reddit is moving to give advertisers deeper access to its platform – and rake in some dough. The social platform has signed its first-ever enterprise partnership agreement with Omnicom Media Group, a deal that encompasses OMG’s media-buying shops, including Hearts & Science, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Misinfo Sitch Brands may have said they’re all about brand safety during the pandemic, but the reality of where their ads are actually appearing tells a different story. According to a new report from NewsGuard, 4,315 brands ran more than 42,000 different ads on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and other social platforms in cracking down on President Trump for hate speech. Twitch temporarily banned Trump’s account for violating its hateful conduct policy. The first incident was via a re-broadcasted clip from 2016 in which […]