real-time sales data

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

While programmatic campaigns for ecommerce clients can optimize to sales in real time, CPG clients get the short end of the stick. When sales surge and change unpredictably – such as during the coronavirus pandemic – it severely reduces marketing agility. To weather these changes, Goodway Group gained access to a CPG client’s critical real-time, […]