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»reach metric

Marilois Snowman, CEO and founder, Mediastruction
Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Tuesday. Not too many years ago, media plans centered on reach… Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific

Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of… Continue reading »
by Allison Schiff // September 30th, 2021 //
»
Postponing The Olympics; Crisis Will Only Strengthen Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may… Continue reading »
by AdExchanger // March 24th, 2020 //
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