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»Quality Assurance Guidelines

IAB Aims To Shape Programmatic’s Growth With ‘Quality Assurance’ Standards

With real-time bidding inventory expanding at an accelerated clip, the idea of coming up with “standard practices” for programmatic buyers and sellers could seem a bit late. But the Interactive Advertising Bureau, through its Network and Exchange Committee, has been trying to do just that since it formed in April 2011. This week, at the… Continue reading »

by David Kaplan // October 2nd, 2012 //
»
 

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