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»PwC Experience Center

PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting the... Continue reading »
by Alison Weissbrot // July 21st, 2017 //
»

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