The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research’s Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about […]
What does the marketer really think about the Omnicom-Publicis marriage? Intuit’s Head of Online Acquisition, Cezanne Huq, shared his thoughts on the merger, which is partially informed by his own company’s agency services needs as well as his background in the services world. Though he declines to say exactly which agencies Intuit works with today for competitive reasons, […]
As analysis of the merger of Publicis and Omnicom Group rages on, one of the critical challenges ahead for the combined entity appears to be “conflict of interest.” AdExchanger’s Zach Rodgers reported yesterday when the merger announcement was made, Omnicom CEO John Wren was non-chalant about potential conflicts: “Shared clients contributed over $6.5 billion in […]
As more advertising dollars pour into digital — and into agency trading desks — the exchange model’s momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that […]
Tim Hanlon is Founder and CEO of consulting firm Vertere Group. As a former key executive within Publicis, Hanlon’s years of experience provide him a unique view into today’s announced merger of agency holding companies Publicis Groupe and Omnicom Group. AdExchanger asked Hanlon about his “take” on the blockbuster combination earlier today. AdExchanger: Did you […]
Publicis and Omnicom have confirmed their intent to create a merger of equals. The two global ad agency holding companies will form a new entity called Publicis Omnicom Groupe – with ownership structured approximately 50/50 and a market capitalization of $35 billion U.S. (press release) Speaking with press from Paris this morning, CEOs Maurice Levy […]
A merger of Omnicom Group and Publicis Groupe, the announcement of which is expected tomorrow, would result in a sprawling array of media agencies — and digital agencies that buy media — under one corporate roof. Omnicom’s big media agency brands are PHD, OMD, and Resolution Media. The Publicis side is sprawl-ier, consisting of Starcom […]
Publicis Groupe is hemorrhaging senior digital talent. With his exit for a plum job as CEO of AOL Networks (AdExchanger story), Razorfish CEO Bob Lord became the latest in a string of digital agency CEOs to leave the French holding company. Among the others are Colin Kinsella, former CEO of Digitas North America, who recently […]
Agency holding companies met stronger headwinds last quarter, as clients postponed or cancelled campaigns in Europe and North America. This statement from WPP Group sums up the picture at the three global agency groups that reported Q3 results this week: “Each quarter in 2012 has ratcheted down from a relatively strong first quarter. Provisional forecasts for […]
Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren’t equally able to use it — which has led to some hand wringing. WPP’s Xaxis had a direct seat, while Publicis’s Vivaki […]
Digital ad veteran JP Maheu recently made the jump from agency land to the startup realm, assuming the post of CEO at social TV analytics provider Bluefin Labs last week. Read the release. Maheu spent six years at the independent Razorfish, retiring in 2003 after guiding the sale of the company to SBI (before its […]
Vivaki’s Nerve Center may have been the brainchild of Curt Hecht, but Kurt Unkel has done as much as anyone to help make it a reality. Unkel, who has worked for Hecht for more than a decade, will now run Publicis’s automated media buying unit as president in the wake of his boss’s departure for […]
David Kenny is Managing Partner of VivaKi, which combines the media and digital assets of the Publicis Groupe including Starcom, Zenith, Mediavest, Optimedia, Digitas, Razorfish and Denuo. AdExchanger.com: Everyone is talking about how agencies need to evolve media buying. Every major holding company has announced a media trading desk strategy. What areas of the workflow […]
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google’s new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key […]
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. AdExchanger.com: What differentiates VivaKi Nerve Center from other trading platforms in the marketplace? KU: To be clear, the VivaKi Nerve Center isn’t just a trading platform. The VNC is group of digital and R&D experts committed to building pathways between clients and their most […]
