Prog IO Live: AI, But With A Human Gut Check
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
OMD’s Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses most often and why.
Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact on its financial security.
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement.
Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.
AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Automation is also making its way onto TV advertising with a heavier focus on programmatic buying and better content recommendation algorithms.