On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media investments tied to business outcomes. The idea is to address VideoAmp clients’ biggest campaign planning hurdles: Automation and forecasting business outcomes.
Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers. But for publishers like the FT, managing those campaigns requires tremendous manpower. Consider that 55% of its global ad campaigns in 2018 had budgets under 10,000 pounds. Salespeople and […]
