Profound

Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.