Profound

Showing up in AI search is top of mind for advertisers. But it’s hard to know how to do it, especially when best practices seem to be changing every day.

Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.