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»procurement

Coca-Cola And Target Play Matchmaker With Marketing And Procurement

If marketing is the creative visionary of a big brand, procurement is its practical, strict counterpart. Marketing wants to spend big on the big idea, and procurement wants to save as much as possible. The two often can’t see eye to eye – and marketing budgets suffer. At the ANA’s Financial Management Conference in Boca... Continue reading »

by Alison Weissbrot // May 4th, 2016 //
»
Procurement And Marketing Learning To Play Nice

The relationship between procurement and marketing has always been dicey, but things may be turning a corner. New survey results previewed Wednesday at Association of National Advertisers (ANA) Advertising Financial Management Conference show that while procurement and marketing professionals may not always see eye to eye, both parties are starting to collaborate better to achieve more... Continue reading »

by Ericka Chickowski // May 7th, 2014 //
»
IPG's David Bell Sounds Off: Ad Tech Complexity Unsustainable

David Bell, the chairman emeritus for Interpublic Group, offered his take on some barriers to growth in digital advertising today at Aol's Thought Leadership Summit on programmatic advertising. Number one on his hit list was the clutter of ad tech startups. He also took aim at the power wielded by procurement officers and bashed the ad industry for... Continue reading »

by David Kaplan // May 15th, 2013 //
»
 

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