Comic: 'But, But... You Need A Licensing Deal!'
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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premium publishers
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OPINION: The Sell SiderEscaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges
The programmatic open marketplace is designed to sustain the business models of ad tech, agencies and consultancies, rather than serving the interests of advertisers, audiences and media owners. It cannot be fixed. It must be rebuilt.
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OPINION: The Sell SiderWho Has The Right To Define The Premium Internet?
Who gets to decide what is premium? Is it dangerous to outsource that decision to The Trade Desk (or any one DSP)? And how should publishers position themselves within the future of this so-called premium internet?
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Comic: The 'Premium' Internet
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: The Sell Sider
Premium Publishers And MFA Have The Same Business Models. That Must Change
For both premium publishers and MFA, monetization boils down to an endless quest for scale and shallow insights into their audiences that can be turned into ad revenue.