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»Politico

Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Comic: Oh What Fun

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // December 17th, 2021 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
Forbes Plans IPO; Politico Acquired For $1 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike… Continue reading »
by AdExchanger // August 27th, 2021 //
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Digital Publishers Start Turning A Profit; Why The Slow Transition From Linear To OTT Is A Good Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year… Continue reading »
by AdExchanger // January 23rd, 2020 //
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Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing… Continue reading »
by Allison Schiff // March 28th, 2018 //
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