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»Pokemon Go

CEO Bill Demas Bets On Massive Growth For Shopkick, The Pokémon Go Of Shopping Apps

Former Turn head Bill Demas took the reins of Shopkick in June to “blitz scale” the company’s growth. More than 20 million consumers have downloaded the 7-year-old app, which rewards them for walking into stores, scanning items and buying products. Marketers use Shopkick to incentivize store visits and purchases. “In the commerce world, we were... Continue reading »
by Sarah Sluis // July 15th, 2016 //
»
Advertisers Hope To Catch ’Em All With Pokémon Foot Traffic

Early Wednesday morning, a week after the initial US launch of Pokémon Go, a small milling crowd formed outside Barney Greengrass, an iconic Upper West Side Jewish deli and a “PokéStop” – a real-world location anchored in the augmented reality game interface. It’s not unusual for queues to form for bagels and smoked fish, but... Continue reading »
by James Hercher // July 14th, 2016 //
»
Poking Around The Location Data Potential Of Pokémon Go

Augmented reality seems to have hit its mainstream stride with the runaway popularity of Pokémon Go, and users are having a blast – but location-based marketers are also getting pretty stoked. “This is like the best high-profile marketing campaign for location intelligence that anyone could ask for,” said Foursquare president Steven Rosenblatt. For those living under... Continue reading »
by Allison Schiff // July 13th, 2016 //
»

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